Motivated by family history of breast cancer
When principals at Cherry Insurance read about the Breast Health Centre’s need for an Automated Breast Ultrasound (ABUS), they acted.
“Given our family history, it struck a chord,” says Robyn Cherry, whose mom is a breast cancer survivor. “That’s why we decided to have genetic testing and discovered we were BRCA2 positive, extremely high risk for cancer. I go for annual screenings now.”
Cherry Insurance offered to match funds up to $100,000 for the ABUS. They asked Stealth Media to create a specific ad as part of the company’s family brand campaign.
This generous support was one reason why ABUS funds were raised in a very short time.
Robyn is the fourth generation of her family involved in the 75-year old business. “My great-grandfather started selling insurance door-to-door in 1945, shortly after SGI was created. We now have six locations in the province.
“We supported the Foundation before,” she adds. “But, given the nature of this, it’s the first time we’ve encouraged community involvement. We’re glad we did.”
The Foundation thanks the family and Cherry Insurance, your SGI CANADA broker, for their awesome generosity!